Vodafone to ONE NZ Rebrand
Engineering the Bold Visuals Behind the ONE nz Rebrand
A series of three-dimensional letters was designed and constructed for installation on a remote alpine site. Each component was engineered for efficient transport and removal by both helicopter and truck, responding to the demands of the location. A bespoke rotating logo was also developed, incorporating lighting calibrated to dim based on the daylight conditions.
.jpg)
.jpg)
.jpg)
DESIGN
Every project starts with a strong idea. At Unique Creative, we collaborate closely with our clients to develop smart, original design solutions that balance form and function. Whether it's a commercial fit-out, bespoke furniture, or a film set, we design with purpose, detail, and creativity.
CRAFT
Our hands-on approach and passion for quality are at the heart of everything we build. From joinery to complex installations, we take pride in precision, material selection, and craftsmanship that stands the test of time — no shortcuts, just solid results
DELIVER
We make things happen. From concept to completion, our team manages every stage of the process to ensure smooth delivery, on time and on budget. No matter the scale or complexity, we bring ideas to life with clarity, care, and reliability.
design
Translating a bold brand moment into a tangible visual statement
Our involvement began with interpreting the creative vision for ONE NZ’s launch — a striking, cinematic rebrand set high in the mountains of Queenstown. We worked closely with the production team to design a series of giant 3D letters and a rotating logo that would become the centrepieces of the campaign. Every element had to align with the brand’s new identity while also being structurally sound, visually bold, and functional in an unpredictable outdoor environment.
Craft
Precision-built structures engineered for the real world
Once designs were approved, our fabrication team brought them to life. The giant letters were custom-built for mountain-top installation, constructed from durable, lightweight materials that could withstand the elements — and be safely airlifted by helicopter. We also built a rotating, internally lit logo that could adjust its brightness to reflect changing daylight conditions. Every detail, from structure to finishes, was meticulously crafted to meet the technical and aesthetic demands of the shoot.
Deliver
Remote installation under pressure, delivered without compromise
Installation took place in a challenging location, requiring tight coordination with helicopter crews, trucks, and production timelines. Our team managed the full delivery and on-site setup, ensuring each piece was installed securely and looked perfect on camera. Despite environmental challenges and a tight schedule, we delivered everything on time, on location, and on brand — making a bold creative concept a powerful on-screen reality.
Gallery
Let's work together
If you’re planning something similar or want to explore what’s possible, we’d love to talk. From concept through to delivery, we work closely with our clients to create considered, beautifully crafted outcomes.
